Skip to main content


Patternist is a service to connect designers and yarn dyers/yarn shops for upcoming pattern launches.

Patternist collects pattern previews from designers about upcoming pattern launches and collate to a newsletter to yarn dyers and yarn shops to give them a heads up if they are interested in curating yarn sets or similar. A kind of Reuters or TT of pattern news.Designers can send pattern previews to Patternist and they are then added to a fortnightly newsletter sent to yarn dyers and yarn shops. No promise of promotion is given to either designers or newsletter recipients, only the preview information so designers and dyers/shops can contact each other to work out collaborations.

This is a brand new project and therefore all feedback is hugely helpful. If you have any questions or feedback, please email to

The patterns need to have a publish date a minimum of 3 weeks in the future. If the publish date is too soon the pattern may be excluded from the newsletter.
What you need to send us to be included in the Patternist newsletter:

Pattern photo
Pattern name
Designer name
Which yarn was used in the sample
Quantities of yarn used in sample
Publishing date
Date when the pattern can be mentioned publicy
Link to your website (or Ravelry/Facebook/Instagram)
Brief description of the pattern (optional)

You can email the pattern information to or submit via this form

T&Cs for newsletter recipients
We're currently only accepting yarn dyers and yarn shops to receive the newsletter, this means that you need to provide a link to your business so we can confirm that you qualify for the newsletter.

By signing up to the newsletter you commit to keep the information in the newsletter confidential until the pattern release date (or marketing date) given in the newsletter. If breached you will immediately be removed from the distribution list.

The information collected when you sign up to the newsletter is used to improve your experience with the newsletter and is not shared with anyone.

The designers are responsible for the accuracy of the information for each pattern.

Please use this form to sign up to the newsletter

Subscribe to our mailing list

* indicates required
Terms and conditions


Popular posts from this blog

Search and you shall find

Demystifying search engines so you can be found  Searches and being found in search results is key for designers. Depending on the search engine used to look for patterns the designer needs to provide the information in different ways, this is called search engine optimisation and you probably recognise it by the abbreviation SEO. One thing that they all have in common is that you need to try to figure out what the users are searching for. You can add all the fancy names and words you want, but if that’s not what customers are searching for, then your page/pattern won’t be found. The search engines also work differently and take different information into account in the search. Google works in one way, but if you also sell patterns on Ravelry and LoveKnitting they both have internal search engines that you need to think about. Ravelry The internal search on Ravelry searches in the pattern name field, but doesn’t take the pattern description into account. The filters enables

Trying to find my brand identity

I often wonder what I have to say to the world, why should anyone listen to me? My day job is with a multiple brands with very specific brand identities and I often work with people to encourage them to find their own brand, but then I stand here as a bad example, with no brand identity at all. I am versatile and know a little about a lot, and that is great and super useful for me in many ways; but it's not at all helpful when it comes to create and promote my own brand. I'm drawn to neon and strong colours, at the same time I love muted dirty pastels and neutrals. I listen to all kinds of music, jazz, blues, hard rock, pop; they all have their time and place. I'm drawn to both big cities and the country side, noise and and silence, and I need both to feel good. Loving one of them doesn't mean you have turn your back on the other. Being versatile gives me too many options, but it also gives me opportunity to try out everything before I decide what I want to keep doi

A poor writer blames the letters

Communication is important. We live in a society where we have 100's of communication channels in our mobile phones and most of us spend a significant part of our work day in front of a computer communicating with other people. Upping your communication game can change everything for you. I don't claim to be an expert, in fact, I fall into a LOT of communication traps all the time. This post is just as much for me as it is for you, I need to remind myself of some very essential points of successful communication from time to time. A message not understood is a useless message, and you can't blame the receiver for not understanding. If you want someone to understand your message, you need to make sure it's optimised for your reader. The most obvious mistake is sending a message in a language the receiver doesn't speak, but it doesn't end there. Words are only a portion of a language, there are cultural and traditional nuances to take into consideration as well