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Trying to find my brand identity

I often wonder what I have to say to the world, why should anyone listen to me? My day job is with a multiple brands with very specific brand identities and I often work with people to encourage them to find their own brand, but then I stand here as a bad example, with no brand identity at all.

I am versatile and know a little about a lot, and that is great and super useful for me in many ways; but it's not at all helpful when it comes to create and promote my own brand. I'm drawn to neon and strong colours, at the same time I love muted dirty pastels and neutrals. I listen to all kinds of music, jazz, blues, hard rock, pop; they all have their time and place. I'm drawn to both big cities and the country side, noise and and silence, and I need both to feel good. Loving one of them doesn't mean you have turn your back on the other.

Being versatile gives me too many options, but it also gives me opportunity to try out everything before I decide what I want to keep doing. There is no rush in choosing brand identity, it needs time to grow organically. It took me a long time to for me to settle for an online name I feel at home with, and it will take even longer before I find my brand identity and my look - but I'm in no rush. Knitting takes time, and so will finding my brand. Until then I'm going to try out all the colours, yarns, shapes and stitches I can - and I'm going to enjoy it!


Bright and muted, they all have their place
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  1. Nina Athena9 August 2018 at 04:36

    Thank you for sharing your insights. It is very informative and helpful. I might use this as inspiration for my projects. Keep it up! I’m looking forward to your updates.

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