Skip to main content

Trying to find my brand identity

I often wonder what I have to say to the world, why should anyone listen to me? My day job is with a multiple brands with very specific brand identities and I often work with people to encourage them to find their own brand, but then I stand here as a bad example, with no brand identity at all.

I am versatile and know a little about a lot, and that is great and super useful for me in many ways; but it's not at all helpful when it comes to create and promote my own brand. I'm drawn to neon and strong colours, at the same time I love muted dirty pastels and neutrals. I listen to all kinds of music, jazz, blues, hard rock, pop; they all have their time and place. I'm drawn to both big cities and the country side, noise and and silence, and I need both to feel good. Loving one of them doesn't mean you have turn your back on the other.

Being versatile gives me too many options, but it also gives me opportunity to try out everything before I decide what I want to keep doing. There is no rush in choosing brand identity, it needs time to grow organically. It took me a long time to for me to settle for an online name I feel at home with, and it will take even longer before I find my brand identity and my look - but I'm in no rush. Knitting takes time, and so will finding my brand. Until then I'm going to try out all the colours, yarns, shapes and stitches I can - and I'm going to enjoy it!


Bright and muted, they all have their place
Labels:

Comments

  1. Nina Athena9 August 2018 at 04:36

    Thank you for sharing your insights. It is very informative and helpful. I might use this as inspiration for my projects. Keep it up! I’m looking forward to your updates.

    Melbourne SEO Services

    ReplyDelete

Post a Comment

Popular posts from this blog

Me Made May and my inner peer pressure

Dear self It's ok not to have made your wardrobe yourself. It's ok to buy clothes in shops. Sure, you've knitted a lot of sweaters, shawls, hats, etc. but you don't have to weave your own fabrics and sew your own clothes - you make a lot of other things! What about the print on the wall you made? Or the necklace? You made those! Be proud of things you've made or accomplished, even though it may not be your whole outfit.  May is a fantastic month and on social media a lot of the peope I follow celebrate Me Made May, a celebration of a home made wardrobe. I can sometimes feel the pressure to join in the choir, but the truth is that I've made the decision not to make my own clothes. I want to spend my time on other things and I'm happy to go shopping for my clothes. During MeMadeMay I sometimes have to remind myself that it is OK to wear store bought clothes. For some people it's not a choice, they may not know how to sew, in my case it's more of a ch...
3 comments
Read more

Search and you shall find

Demystifying search engines so you can be found  Searches and being found in search results is key for designers. Depending on the search engine used to look for patterns the designer needs to provide the information in different ways, this is called search engine optimisation and you probably recognise it by the abbreviation SEO. One thing that they all have in common is that you need to try to figure out what the users are searching for. You can add all the fancy names and words you want, but if that’s not what customers are searching for, then your page/pattern won’t be found. The search engines also work differently and take different information into account in the search. Google works in one way, but if you also sell patterns on Ravelry and LoveKnitting they both have internal search engines that you need to think about. Ravelry The internal search on Ravelry searches in the pattern name field, but doesn’t take the pattern description into account. The filters enab...
Post a Comment
Read more