Demystifying search engines so you can be found Searches and being found in search results is key for designers. Depending on the search engine used to look for patterns the designer needs to provide the information in different ways, this is called search engine optimisation and you probably recognise it by the abbreviation SEO. One thing that they all have in common is that you need to try to figure out what the users are searching for. You can add all the fancy names and words you want, but if that’s not what customers are searching for, then your page/pattern won’t be found. The search engines also work differently and take different information into account in the search. Google works in one way, but if you also sell patterns on Ravelry and LoveKnitting they both have internal search engines that you need to think about. Ravelry The internal search on Ravelry searches in the pattern name field, but doesn’t take the pattern description into account. The filters enables